Welcome to Prira Jewels, Your trusted destination for affordable luxury anti-tarnish jewellery!
Founder’s Story
Founded in 2020 by Hitanshi Rakesh Shah, Prira Jewels is the passion project of a chartered accountant turned entrepreneur. The journey began when our founder struggled to find jewellery that was not only stylish but also hypoallergenic. With sensitive skin that reacted to most artificial jewellery—causing rashes and discomfort—the need for skin-friendly, non-irritating pieces became deeply personal.
At PRIRA JEWELS, we believe in making luxury accessible. That’s why we are committed to offering products that feel premium yet remain affordable.
Thank you for being a part of our story. We invite you to explore our handpicked collection and experience the perfect balance of elegance, comfort, and care.